Traveling Exhibition “Seth se la joue” by French Street Artist SETH at STRAAT Museum

From October 4, 2024, to March 2, 2025, STRAAT Museum in Amsterdam will host the traveling exhibition Seth se la joue – Art Playground for All Ages by internationally renowned French street artist SETH (real name Julien Malland), also known as the Globepainter (@seth_globepainter). In this interactive exhibition, Seth explores the many aspects and possibilities of play around the world. With dreamlike installations, paintings, murals, and sculptures, the artist aims to spark creativity and curiosity in visitors of all ages, with a special focus on younger audiences. Seth se la joue premiered at Le Musée en Herbe in Paris, which co-developed the concept with the artist. The exhibition in Amsterdam is made possible through a partnership with ABN AMRO, the main social partner of STRAAT.

“I hope this exhibition will be a journey to our inner child, a world full of wonder where anything is possible.” – Seth

An Interactive Journey of Discovery

Seth se la joue takes visitors on an interactive journey through the artist's travels to all corners of the globe and his encounters with children in Madagascar, Indonesia, Haiti, Ukraine, and China. The journey also brings visitors to the streets of Paris, Seth's hometown, where he has created dozens of murals—each depicting children at play. Panels are arranged to mimic the facades of a street, creating an immersive urban environment. As the visit progresses, wordplay comes to life, and visitors' portraits magically merge with Seth's artwork.

Appealing to All Ages

Seth is known for his large-scale creative art projects that he conducts with young people from underprivileged communities worldwide. This spirit of collaboration and education is at the heart of Seth se la joue. The exhibition offers various activities that reflect this ethos, including a scavenger hunt, games, and creative assignments, all designed to engage and inspire a young audience and school groups. By creating a creative environment that reflects Seth’s global reach, we aim to provide a meaningful and enriching experience for visitors from all walks of life.

About Seth

Born in Paris in 1972, Seth began expressing himself on the walls of his city in the mid-90s. He gravitated toward the 20th arrondissement, where he became well-known in the graffiti scene for specializing in painting small characters. The artist is internationally recognized for his murals that depict innocence and imagination in a vibrant style. His figurative works, consisting of paintings, installations, and sculptures, explore themes such as social unity and childhood. For more information, visit seth.fr.

New Work for the Permanent Collection

In preparation for the exhibition, Seth will also create a monumental canvas, measuring 9 x 5 meters, for the museum’s permanent collection. This artwork will join over 180 other large-scale pieces, continuing to expand STRAAT’s vibrant and diverse collection.

STRAAT Gallery

Part of the Seth se la joue exhibition will take place in the STRAAT Gallery, the gallery space within STRAAT Museum. Some of the works on display will also be available for art lovers and collectors.

About STRAAT Museum

STRAAT is the museum for street art and graffiti. Located in a massive shipyard on the NDSM wharf in Amsterdam, it showcases over 180 gigantic artworks, created on-site by international artists. The collection is continuously growing, giving visitors the opportunity to see artists at work live.

Header image: Work from SETH Credit: SETH