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How to Maximizing Your Online Presence: SEO Tips for Artists

27 January - 2023
by Vincent Moleveld
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Maximizing your online presence as an artist can be crucial for building a successful career. One of the most important aspects of online presence is search engine optimization (SEO), which can help your work be found by potential customers, collectors, and galleries. Here are a few SEO tips for artists:

  1. Optimize your website: Make sure your website is optimized for search engines by including keywords in your page titles, descriptions, and content. Be sure to use alt tags for images and make sure your website is mobile-friendly. Online Gallery offers a great website tool for artists!
  2. Use social media: Social media platforms like Instagram, Facebook, and Twitter are great for connecting with potential customers and sharing your work. Be sure to include keywords in your profile and post captions, and use hashtags to make your work more discoverable. Read more about: The best social media strategy for artists: which one suits you?
  3. Create high-quality content: Blogging and creating videos are great ways to create high-quality content that can help boost your online presence. Be sure to include keywords in your content, and make sure your content is shareable on social media.
  4. Build backlinks: Backlinks are links from other websites to your own. They can help improve your search engine rankings and increase your online visibility. Reach out to other artists, bloggers, and websites in your niche and ask if they would be willing to link to your website.
  5. Use Google Analytics: Use Google Analytics to track your website traffic and see what keywords people are using to find your site. This information can help you optimize your website and social media presence.

By following these tips, you can help ensure that your work is easily found online, which can help you build a successful career as an artist