OG Academy: everything we know, for free

Most artists do not lose sales because their work is not good enough. They lose them because a photograph is dark, a price looks arbitrary, or a page asks a visitor to guess what happens next.

OG Academy is our answer: twenty-five guides, written in plain language, free to read without an account. How to photograph a painting with a window and a sheet of white card. How to price consistently by size instead of by mood. What to write in an artist statement so that people actually read it. How to approach a gallery. What to do when a message smells like a scam.

They are short on purpose — most take five minutes — and grouped in series, so you can follow one thread from start to finish or dip in where you need it.

Read the Academy