OG Academy

Научись продавать своё искусство онлайн

26 бесплатных практических гидов — написаны для художников, а не маркетологов.

Начни здесь · 6 мин

Photograph your art with just a window and a phone

A blurry, yellow-tinted photo can make a masterpiece look like a garage-sale find. You do not need a studio — one window, one phone and ten minutes.

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Show your work at its best

Presentation sells. Start here — it costs nothing but attention.

Photograph your art with just a window and a phone6 мин →Write titles and descriptions that collectors remember5 мин →Curate your portfolio: less is more5 мин →Series thinking: why grouped work sells better5 мин →Your artist bio: the story only you can tell5 мин →

Price and sell with confidence

From "what should I ask?" to a calm, professional sales flow.

How to price your art (a formula that actually works)6 мин →Payment links: get paid without a webshop5 мин →Shipping artwork safely — and who pays for it6 мин →Certificates of authenticity made simple4 мин →Handling discount requests without losing value4 мин →

Be found: your website and SEO

Your own corner of the internet, working for you while you paint.

Why every artist needs their own website (and domain)5 мин →SEO for artists: be found by people who search for your style6 мин →Your homepage in 5 seconds: what visitors must see first5 мин →Workshops as income: teach what you love5 мин →From visitor to collector: e-mail beats algorithms5 мин →

Grow your audience

Social media and community without burning out.

Instagram for artists: post less, connect more5 мин →Sharing work-in-progress: the content that always works4 мин →Approaching galleries and curators (the right way)6 мин →Open studio days and local exposure5 мин →Collaborations with other artists: 1 + 1 = 34 мин →

Business basics

The unglamorous bits, made painless — so nothing surprises you.

Shipping your work: packing, pricing and not losing money on it8 мин →Do you need to register as a business? Hobby sales, VAT and the paperwork7 мин →Pack and ship artwork like a pro (and who pays)5 мин →Invoices and simple bookkeeping for artists5 мин →Staying safe: spotting scams and phishing aimed at artists5 мин →Copyright: what happens to image rights when a work sells5 мин →
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OG Academy — learn to sell your art online | Online Gallery — Online Gallery