← OG Academy · Be found: your website and SEO · 5 min lesing
Why every artist needs their own website (and domain)
Social platforms rent you an audience. A domain of your own is the only address on the internet that nobody can take away.
Platforms change, addresses do not
Every artist who built everything on one platform has a story about the day the reach collapsed, the account was suspended, or the algorithm simply moved on. Your own domain is immune to all of it.
yourname.com on a business card, in an e-mail signature, on the back of a postcard: it works everywhere and it stays yours even if you move platforms later.
A website sells differently than a feed
A feed shows one image at a time to people who are scrolling. A website shows a body of work to someone who came deliberately. The second visitor is worth far more.
On your own site you decide the order, the context, the prices and the moment the Buy button appears. Nobody puts an advertisement next to your painting.
It makes you findable in ways social never will
Search engines rank websites, not posts. Someone searching for "ceramic artist Rotterdam" or "abstract seascape original" can find your site for years after you made the work.
Every Online Gallery website comes with automatic SEO: clean titles, descriptions and structured data for search engines, without you touching a setting.
What a domain costs
Usually somewhere between ten and twenty euros a year — less than a tube of decent paint. With Premium the first year is included, and if you ever leave, you take the domain with you: the transfer code is in your dashboard, one click.
Pick your own name if it is available. It ages better than a clever name tied to a style you may outgrow.
Kort fortalt
Your domain is the one address nobody can take away, it ranks in search, it presents a body of work rather than a post, and it costs about the same as a tube of paint per year.