OG Academy

Lerne, deine Kunst online zu verkaufen online

26 kostenlose, praxisnahe Leitfäden — geschrieben für Künstler, nicht für Marketingprofis.

Hier starten · 6 Min. Lesezeit

Photograph your art with just a window and a phone

A blurry, yellow-tinted photo can make a masterpiece look like a garage-sale find. You do not need a studio — one window, one phone and ten minutes.

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Show your work at its best

Presentation sells. Start here — it costs nothing but attention.

Photograph your art with just a window and a phone6 Min. →Write titles and descriptions that collectors remember5 Min. →Curate your portfolio: less is more5 Min. →Series thinking: why grouped work sells better5 Min. →Your artist bio: the story only you can tell5 Min. →

Price and sell with confidence

From "what should I ask?" to a calm, professional sales flow.

How to price your art (a formula that actually works)6 Min. →Payment links: get paid without a webshop5 Min. →Shipping artwork safely — and who pays for it6 Min. →Certificates of authenticity made simple4 Min. →Handling discount requests without losing value4 Min. →

Be found: your website and SEO

Your own corner of the internet, working for you while you paint.

Why every artist needs their own website (and domain)5 Min. →SEO for artists: be found by people who search for your style6 Min. →Your homepage in 5 seconds: what visitors must see first5 Min. →Workshops as income: teach what you love5 Min. →From visitor to collector: e-mail beats algorithms5 Min. →

Grow your audience

Social media and community without burning out.

Instagram for artists: post less, connect more5 Min. →Sharing work-in-progress: the content that always works4 Min. →Approaching galleries and curators (the right way)6 Min. →Open studio days and local exposure5 Min. →Collaborations with other artists: 1 + 1 = 34 Min. →

Business basics

The unglamorous bits, made painless — so nothing surprises you.

Shipping your work: packing, pricing and not losing money on it8 Min. →Do you need to register as a business? Hobby sales, VAT and the paperwork7 Min. →Pack and ship artwork like a pro (and who pays)5 Min. →Invoices and simple bookkeeping for artists5 Min. →Staying safe: spotting scams and phishing aimed at artists5 Min. →Copyright: what happens to image rights when a work sells5 Min. →
Bist du Künstler?
Zeig deine Arbeit hier — kostenlos, für immer

Ein Portfolio in Minuten, deine eigene Website, wenn du sie willst. 0 % Provision auf alles, was du verkaufst.

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New work from artists we like, exhibitions opening near you, and the occasional story behind a piece. No selling, no daily mail — unsubscribe in one click.

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OG Academy — learn to sell your art online | Online Gallery — Online Gallery